The last two blog posts have been about FDA approval and guidelines for the BioMat; this blog discusses the FTC governance and the BioMat.

Keep in mind, the Food and Drug Administration (FDA) monitors overall product quality, manufacturing and performance while the Federal Trade Commission (FTC) is the watchdog for all product communication (written, verbal, radio and video). The FTC’s first requirement is all advertising and any communication must be truthful and not deceptive in any way. Further, any claim made, both in writing and spoken, must have scientific evidence of proof “behind” it. Any claim must be substantiated by scientific research that is reviewed by qualified, reliable and competent professionals.

The FTC evaluates marketing information from a “reasonable customer’s” point of view. As bio-mat distributors work with the general public and the healing community, there is a lot of need for education and explanation of the four BioMat elements:  1) far infrared heat, 2) amethyst crystals, 3) tourmaline, and 4) negative ions. In other words, many people do not have a lot of knowledge or information about any of the four elements. So, all BioMat marketing materials should focus on presenting useful information to educate and inform the consumer versus hyperbole information that is misleading to potential customers and those who are new to understanding the four elements. Both testimonials and endorsements must be carefully worded not to be deceptive or misleading.

Besides wording of marketing and advertising materials, all photos, diagrams, pictures and visuals, etc. must not imply any claims for any disease or disease class.

Richway International (the parent company of the BioMat) and all its distributor teams make every effort to strongly adhere and comply to FTC guidelines and standards. If you would like more information about this topic, please contact us directly at 952-829-1919.